The clean digestive health medicine company, Wonderbelly founded by brothers Lucas and Noah Kraft, has recently launched its flagship product, Wonderbelly Antacid, in over 650 Target stores and on Target.com. This marks the company’s first major retail partnership, which took place on March 27, 2023. The Austin, Texas-based company is at the forefront of the clean medicine movement, offering FDA-regulated, over-the-counter relief from heartburn, acid indigestion, and sour stomach.
Target will carry three delicious flavors of Wonderbelly‘s chewable antacid tablets – Strawberry Milkshake, Watermelon Mint, and a new, exclusive Fruity Cereal flavor available only at Target. These tablets are formulated with clean label project certified inactive ingredients that are non-GMO, vegan, and free of talc, dyes, gluten, dairy, common allergens, synthetic sweeteners, artificial flavors, parabens, and preservatives. Additionally, the packaging is made of aluminum and is 100% recyclable, showcasing…
the company’s commitment to sustainability.
View this post on Instagram A post shared by Wonderbelly (@itswonderbelly) The launch of Wonderbelly Antacid in Target stores signifies a significant step forward in the clean medicine movement, making it easier for consumers to access thoughtfully sourced and more sustainably packaged products without compromising on quality, effectiveness, or environmental impact.
Developed with the support of top gastroenterologists and pharmaceutical manufacturers, Wonderbelly Antacid uses the same active ingredient, calcium carbonate, as other leading brands while maintaining its clean and tasty formula.
Co-founder Lucas Kraft emphasizes the company’s mission to provide clean digestive products without compromise and to spark conversations around digestive health, aiming to destigmatize discussions that have become taboo…
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