In a move that stunned even the most seasoned fashion aficionados, Moncler Grenoble unveiled its Fall/Winter 2025 collection by transforming the runway of Courchevel Altiport, Europe’s highest airport perched above sea level, into a breathtaking open-air catwalk. Against the mesmerizing backdrop of the Trois Vallées and snow-capped Alpine peaks, the brand’s creative vision soared higher than ever before.

The “Altitude as Attitude” Experience

The event was the peak of an entire Alpine weekend, brilliantly blending technical mountain performance with haute couture. Attendees—including stars like Anne Hathaway, Jessica Chastain, Adrien Brody, and global ambassador Shaun White—were treated to a fully immersive experience: warm Moncler duvet capes, branded trail shoes, and drinks ranging from hot toddies to mulled wine as the evening chill set in.

Sunset transformed the Courchevel Altiport into a glowing amphitheater, as models and guests alike were enveloped in a dome of white light with orchestral music creating an ethereal, winter wonderland. The runway’s U-shape enhanced intimacy and drama, inviting the global fashion community to step into the heart of Alpine luxury.