Gucci Celebrates Qixi With 3 Mini Dramas Starring Wen Qi and Song Wei Long

The campaign includes The Platform Plot, Rainy Day Interlude and Until We Meet Again. Each film has its own setting, cast and emotional tone, but together they form one larger story about the unexpected ways people meet, reconnect and change.

Gucci describes the campaign as an exploration of the many possibilities of romance through the narrative rhythm of mini dramas. In The Platform Plot, Gucci Brand Ambassador Song Wei Long stars alongside Xiang Han Zhi.

The story begins with a chance encounter on a train platform, using a familiar romantic setting to introduce intrigue and tension. The platform is a place of movement and transition, making it a fitting backdrop for a campaign centred on the unpredictability of love.

The film brings together the visual drama of travel, anticipation and fashion. The characters’ meeting is positioned as an unexpected moment, creating a narrative that feels immediate and cinematic…