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Adidas Uses Dubai Mall to Turn Originals Sport Into a Community Workout

The Dubai Mall activation highlights adidas Originals Sport's innovative approach to activewear, blending streetwear-inspired styling with functional fitness features.

Adidas Uses Dubai Mall to Turn Originals Sport Into a Community Workout
ExclusiveRetail

Adidas Uses Dubai Mall to Turn Originals Sport Into a Community Workout

adidas brought its new Originals Sport category to life with a community workout at Dubai Mall on August 14, 2026. Held beside the mall’s landmark Waterfall, the activation brought together 30 participants, including recognised adidas members, adiClub members and brand ambassadors, to test the collection through real movement.

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