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Christian Louboutin CEO Alexis Mourot Explains the Brand Strategy Behind Three Paris Shows

Mourot connects the house’s pool, football and theatre productions to product storytelling and five consistent brand values.

2026 Eternal Youth theatrical performance with dancers
ExclusiveMarketing

Christian Louboutin CEO Alexis Mourot Explains the Brand Strategy Behind Three Paris Shows

Eternal Youth, October 2026. Image shared by Alexis Mourot.

Christian Louboutin CEO Alexis Mourot is framing the house’s fashion shows as a way to express brand identity through performance, with a signature shoe anchoring each production. His recap of three Paris shows connects the spectacle of the latest Eternal Youth presentation to a longer sequence of product-led storytelling.

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