All brands

Sportswear

Adidas

Global sportswear giant

Adidas brand campaign

Latest coverage

Adidas on RetailBoss

10 Best Brands Most Similar to Under Armour

10 Best Brands Most Similar to Under Armour

Under Armour revolutionized the athletic market by focusing on the “under” layer, technical base layers that manage moisture and temperature. For athletes and enthusiasts, the best alternatives are brands that prioritize technical innovation, performance first engineering, and a deep athletic…

News
The Top 10 Most Controversial Fashion Brands

The Top 10 Most Controversial Fashion Brands

The fashion industry, a global powerhouse of creativity and commerce, has increasingly found itself under intense scrutiny regarding its ethical, social, and environmental practices. From labor exploitation and environmental degradation to cultural insensitivity and misleading marketing, brands are being held…

InsightsNews

The Top 10 Lululemon Competitors 2026 Ranking

This report provides a comprehensive analysis of Lululemon Athletica Inc.’s competitive landscape, identifying its top 10 competitors and ranking them based on various criteria including revenue, growth potential, brand prestige, and direct competition. Premium athleisure is repeatedly identified as the…

InsightsTrends
Bjørn Gulden

Bjørn Gulden

Bjørn Gulden (born June 4, 1965, in Zurich, Switzerland) is a Norwegian executive and former professional footballer who has served as CEO of Adidas since January 2023, ushering in a period of dynamic revival and industry leadership. Early Life and…

Leadership