Overview
About Sephora
Sephora is a global beauty retailer offering a curated selection of cosmetics, skincare, and fragrances. Owned by LVMH, it operates thousands of stores worldwide and a dominant e-commerce platform.
Latest coverage
Sephora News
Ariana Grande Launches LOVENOTES Plush Vanilla Exclusively at Sephora
Academy Award-nominated and Grammy-winning global sensation Ariana Grande is expanding her beloved LOVENOTES fragrance collection. The latest addition, Plush Vanilla, launches exclusively with Sephora on July 31st, ushering in “a new chapter to the multihyphenate’s iconic LOVENOTES fragrance collection, bringing in a new era of gourmand fragrance.” Created…
Ulta vs. Sephora: Who’s Winning the Beauty Retail Battle
Ulta Beauty and Sephora continue to lead the industry with distinct business strategies and market positions. As of the first quarter of 2025, both companies reported growth, but with diverging strengths: Ulta delivered steady U.S. sales gains driven by accessible…
OleHenriksen Unveils Juicy Peach Glaze Skincare at Sephora
OLEHENRIKSEN has launched its new Peach Glaze Collection, bringing a fresh, clinically-backed glow to skincare routines everywhere. The lineup includes the Peach Glaze Glow Niacinamide Serum, Glow Mist, and Pout Preserve Peptide Lip Treatment, each crafted with antioxidant-rich peach extract,…
Sephora and Lyft Team Up to Deliver Shoppers to Beauty Experts
A new partnership is making it easier for beauty lovers to reach expert advice, as Sephora and Lyft launch a ride credit campaign in select cities. Sephora’s “Delivered to Beauty” Campaign Launches with Lyft From July 7-10, shoppers in New…
NIQ and Sephora Partner to Transform Beauty Industry with Data-Sharing Breakthrough
NielsenIQ (NIQ) and Sephora have announced a landmark multi-year data sharing agreement designed to deliver the Full View of the North American beauty landscape. This collaboration aims to democratize access to beauty data for brands across the U.S. and Canada, unlocking unprecedented…
Opinion: Malls Have Rebounded Thanks To Beauty Retailers
Department stores like Macy’s are eerily quiet, with racks of unsold inventory, sparsely scattered customers, and a palpable sense of retail decline. Just a few storefronts away, Sephora is busy with shoppers—clusters of women testing products, associates providing tutorials, and…
Ultra Violette Debuts U.S.-Exclusive ‘Vibrant Screen’ in Sephora Launch
Ultra Violette, the Australian sunscreen pioneer credited with revolutionizing SPF as a skincare hybrid, has officially launched in the USA via Sephora, marking its 30th global market. The brand’s SKINSCREENS—a fusion of high-protection sun care and luxurious skincare—debuted on Sephora.com on…
VIOLETTE_FR Launches French-Inspired Beauty at Sephora
VIOLETTE_FR, the multi-category beauty brand founded by French makeup artist Violette Serrat, is set to make its highly anticipated debut at Sephora in North America. Launching today in the US and March 24, 2025, in Canada, the brand will be…
Sephora vs. Ulta Beauty: Which Is Better?
Sephora and Ulta Beauty are two of the most prominent names in the beauty retail industry, each offering a unique shopping experience, product range, and target audience. While Sephora is known for its luxury and prestige beauty brands, Ulta Beauty…
JCPenney and Sephora’s Successful Store-Within-Stores
The partnership between JCPenney and Sephora has proved highly profitable and transformative for both brands. Since 2022, JCPenney has witnessed a 15% surge in overall customer traffic primarily driven by the Sephora sections, attracting a younger customer base. As of…
Rankings
Where Sephora ranks
Research library · 5 reports
Mentioned in RETAILBOSS reports
Explore the studies featuring this brand. Position badges show its place in the report’s published ranking.
Featured in reportRETAILBOSS Research
When Luxury Brands Split
The data behind two survival strategies in a fracturing global luxury market.
Explore report
Featured in reportRETAILBOSS Research
Top 10 US Beauty Brands Launching in Dubai and the UAE
US beauty brands entering Dubai and the UAE through strategic retail and distribution partnerships.
Explore report
Position #3RETAILBOSS Research
Top Beauty Brands Recommended by AI
A Q1 2026 ranking of beauty brands by estimated share of AI citations across more than 80 consumer prompts.
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Featured in reportRETAILBOSS Research
The Best Rare Beauty Moments in 2026, So Far
Eleven product, partnership and retail moments that defined Rare Beauty’s first half of 2026.
Explore report
Featured in reportRETAILBOSS Research
The Best Rhode Moments in 2026, So Far
Twelve collaborations, launches and retail expansions that show how Rhode is converting cultural visibility into a global beauty growth platform.
Explore report
Insights & Trends
Analysis
Data-led insights and trend observations featuring Sephora.
- Insights · Sep 25, 202663% of U.S. Shoppers Have Walked Away Over a Return Policy, Loop Survey Finds
- Trends · Sep 23, 2026How Beauty Brands Are Choosing Between DTC and Physical Retail
- Insights · Feb 9, 2026Top 10 Beauty Brands by Website Traffic
- Insights · Jan 30, 2026Top 10 Brand Partnerships That Broke the Internet in 2025
- Insights · Jan 15, 2026Top 10 AI-Powered Virtual Try-On Shopping Tech in 2026
- Insights · Sep 6, 2025Rhode’s 2025 Strategic Launch with Sephora and Future Plans
- Insights · Jul 20, 2025Ulta vs. Sephora: Who’s Winning the Beauty Retail Battle
- Trends · Mar 30, 2025Opinion: Malls Have Rebounded Thanks To Beauty Retailers
- Insights · Jul 19, 2024Sephora No 1. preferred beauty shopping destination for Gen Z
