Overview
About Sephora
Sephora is a global beauty retailer offering a curated selection of cosmetics, skincare, and fragrances. Owned by LVMH, it operates thousands of stores worldwide and a dominant e-commerce platform.
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Latest coverage
Sephora on RetailBoss
Ultra Violette Debuts U.S.-Exclusive ‘Vibrant Screen’ in Sephora Launch
Ultra Violette, the Australian sunscreen pioneer credited with revolutionizing SPF as a skincare hybrid, has officially launched in the USA via Sephora, marking its 30th global market. The brand’s SKINSCREENS—a fusion of high-protection sun care and luxurious skincare—debuted on Sephora.com on…
Sephora vs. Ulta Beauty: Which Is Better?
Sephora and Ulta Beauty are two of the most prominent names in the beauty retail industry, each offering a unique shopping experience, product range, and target audience. While Sephora is known for its luxury and prestige beauty brands, Ulta Beauty…
JCPenney and Sephora’s Successful Store-Within-Stores
The partnership between JCPenney and Sephora has proved highly profitable and transformative for both brands. Since 2022, JCPenney has witnessed a 15% surge in overall customer traffic primarily driven by the Sephora sections, attracting a younger customer base. As of…
Is Sephora Savings Event Worth It in 2025?
As the holiday season approaches, beauty enthusiasts are again preparing for the highly anticipated Sephora Savings Event. However, evaluating whether this sale is worth it is more important or if waiting for Black Friday or other brand-specific promotions might yield…
Sephora and Rare Beauty Team Up for Second ‘Rare Impact’ Campaign
Sephora and Rare Beauty by Selena Gomez announced the continuation of their partnership for the second year of the ‘Make A Rare Impact’ campaign. This initiative is set to coincide with World Mental Health Day, which occurs annually on October…
Haus Labs by Lady Gaga Launches in Sephora at Kohl’s Stores
Haus Labs by Lady Gaga is set to expand its reach by launching at Sephora within Kohl’s stores across the United States and online at Kohl’s starting today. This collaboration represents a significant milestone for the innovative, clean artistry makeup…
How to Become a Sephora Product Reviewer
Becoming a product reviewer for a prestigious beauty retailer like Sephora is a dream job for many beauty enthusiasts. It’s not just about the perks—it’s also about the opportunity to share your genuine opinions about the latest beauty products and…
Sephora No 1. preferred beauty shopping destination for Gen Z
The leading beauty shopping destinations among Gen Z in the United States showed clear preferences for Sephora, with approximately 37 percent of US female Gen Z shoppers favoring this retailer. Following closely behind was Ulta Beauty, capturing 32 percent of…
Competitive set
Sephora Competitors
Brands tracked alongside Sephora based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
Ownership network
Sephora Related Brands
Brands connected to Sephora through verified ownership under LVMH. Each card states the corporate relationship used.
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