Overview
About Sephora
Sephora is a global beauty retailer offering a curated selection of cosmetics, skincare, and fragrances. Owned by LVMH, it operates thousands of stores worldwide and a dominant e-commerce platform.
Latest coverage
Sephora News
Sephora Expands UK Footprint to 20 Stores as Beauty Retail Gets a Makeover
Sephora, the global prestige beauty giant and part of LVMH, has reignited its presence in the United Kingdom with a strategic post-reentry expansion—announcing plans to open at least 20 stores by the end of 2026, reaffirming its ambition to become…
Rhode Skin Accelerates International Retail Expansion With Sephora Rollout
Rhode Skin, the viral skincare line founded by Hailey Bieber, is hitting a new milestone with a dramatic global expansion, planning a country rollout through permanent retail installations in Sephora beginning in late 2025 and accelerating through 2026. This strategic…
Sephora Elevates Korean Skincare With Exclusive K-Beauty Pop-Up
Amorepacific, a global leader in Korean beauty, joined forces with Sephora US for a landmark event in New York City—the Seoul in the City K-beauty pop-up, held on October 24–25, 2025, at 45 West 25th Street. This immersive experience showcased…
50% of All Beauty Sales Now Digital as New My Sephora Storefronts Unveiled
The beauty retail giant Sephora, owned by LVMH, officially launched its groundbreaking creator tool, My Sephora Storefront, in the United States. The new Sephora platform lets creators build their own curated product collections, share customized shoppable links on social channels,…
15,000 Creators Battle for Spot as Sephora Rolls Out My Storefront Platform
Sephora, a long-time leader in beauty innovation and digital retail, has just taken a dramatic step forward in creator empowerment and social shopping with the launch of My Sephora Storefront. This new creator-powered affiliate platform is now seamlessly integrated across…
Sephora Launches Sincerely Yours, Draws 80,000 to American Dream Mall
Sincerely Yours, the new teen-focused skincare brand co-founded by Jordan Matter and Salish Matter, has taken the beauty world by storm with its exclusive launch this week at Sephora stores across the U.S.. The record-breaking debut not only sold out…
Rhode’s 2025 Strategic Launch with Sephora and Future Plans
Rhode, founded by Hailey Bieber, executed a highly anticipated product strategy between June 15th and September 4th, 2025, culminating in its official launch at Sephora across the USA and Canada on September 4th, 2025. This period was characterized by consistent…
Emma Grede-Backed Range Beauty Launches Nationwide at Sephora
Sephora continues to lean into its role as a launchpad for emerging, values-driven beauty brands, spotlighting innovators that address both inclusivity and evolving skin health needs. After generating strong consumer buzz online and achieving success through Sephora.com, Range Beauty — the…
Hailey Bieber’s Rhode Hits Sephora After Hitting $212 Million in Sales
Rhode Beauty is set to make waves in the industry as it prepares for its official launch at Sephora this September. Hailey Bieber’s skincare sensation, Rhode, has officially announced its highly anticipated debut at Sephora, marking a pivotal moment for the…
Did Sephora officially drop Huda Beauty from Stores?
Amid mounting controversy and a social media firestorm, Sephora is at the center of breaking news speculation regarding its partnership with Huda Beauty after founder Huda Kattan’s explosive accusations linking Israel to several historic global events. The now-deleted TikTok video…
Rankings
Where Sephora ranks
Research library · 5 reports
Mentioned in RETAILBOSS reports
Explore the studies featuring this brand. Position badges show its place in the report’s published ranking.
Featured in reportRETAILBOSS Research
When Luxury Brands Split
The data behind two survival strategies in a fracturing global luxury market.
Explore report
Featured in reportRETAILBOSS Research
Top 10 US Beauty Brands Launching in Dubai and the UAE
US beauty brands entering Dubai and the UAE through strategic retail and distribution partnerships.
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Position #3RETAILBOSS Research
Top Beauty Brands Recommended by AI
A Q1 2026 ranking of beauty brands by estimated share of AI citations across more than 80 consumer prompts.
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Featured in reportRETAILBOSS Research
The Best Rare Beauty Moments in 2026, So Far
Eleven product, partnership and retail moments that defined Rare Beauty’s first half of 2026.
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Featured in reportRETAILBOSS Research
The Best Rhode Moments in 2026, So Far
Twelve collaborations, launches and retail expansions that show how Rhode is converting cultural visibility into a global beauty growth platform.
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Insights & Trends
Analysis
Data-led insights and trend observations featuring Sephora.
- Insights · Sep 25, 202663% of U.S. Shoppers Have Walked Away Over a Return Policy, Loop Survey Finds
- Trends · Sep 23, 2026How Beauty Brands Are Choosing Between DTC and Physical Retail
- Insights · Feb 9, 2026Top 10 Beauty Brands by Website Traffic
- Insights · Jan 30, 2026Top 10 Brand Partnerships That Broke the Internet in 2025
- Insights · Jan 15, 2026Top 10 AI-Powered Virtual Try-On Shopping Tech in 2026
- Insights · Sep 6, 2025Rhode’s 2025 Strategic Launch with Sephora and Future Plans
- Insights · Jul 20, 2025Ulta vs. Sephora: Who’s Winning the Beauty Retail Battle
- Trends · Mar 30, 2025Opinion: Malls Have Rebounded Thanks To Beauty Retailers
- Insights · Jul 19, 2024Sephora No 1. preferred beauty shopping destination for Gen Z
