Overview
About Ulta Beauty
Largest US beauty retailer, founded in 1990, operating over 1,300 stores spanning mass and prestige cosmetics, fragrance, and salon services. It also runs a fast-growing loyalty program and e-commerce business.
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Ulta Beauty
Company profile, related research, and the latest RetailBoss coverage.
Latest coverage
Ulta Beauty on RetailBoss
Medicube Hits $670 Million in Nine Months and Pursues U.S. Retail Giants
Medicube’s rapid U.S. expansion through both viral e-commerce and strategic retail partnerships reflects K-beauty’s resilience and adaptability.
Class Action Targets Ulta Beauty Over Conscious Beauty Standards
The suit challenges whether the retailer’s marketing overstated its sustainability claims and ingredient transparency.
Medicube Goes Nationwide to 1,469 Ulta Beauty Stores
Medicube, the Korean beauty tech powerhouse, achieved a game-changing milestone in 2025 by rolling out its highly innovative skin care and beauty devices across more than 1,400 Ulta Beauty stores in the United States. Backed by parent company APR Corporation,…
TIRTIR Brings K-Beauty Pop-Ups to Los Angeles and Tokyo
The K-beauty phenomenon TIRTIR is set to electrify global beauty fans with two simultaneous pop-ups in November 2025, in Los Angeles and Tokyo, a move that underscores the brand’s rocket-speed international expansion, cult following, and commitment to community-first brand experiences. Pop-Up…
TikTok Sensation Dr. Althea Expands to 1,350 Ulta Locations
Dr. Althea, the rising Korean skincare brand known for its science-driven yet gentle, vegan formulas and viral products like the 345 Relief Cream. In a strategic partnership with Ulta Beauty, Dr. Althea debuted in 109 Ulta stores nationwide, beginning a…
Space NK and Ulta Beauty Redefine UK Prestige Retail With a Flagship Launch in Birmingham
Space NK, one of the UK’s leading beauty retailers, turned a new page in its history after being acquired by Ulta Beauty in July 2025. The momentum of this acquisition is now realized in the unveiling of a major new…
TRUE + PURE TEXTURE Joins Ulta Beauty Expanding the Luxury Textured Hair Category
True + Pure Texture, the luxury hair-extension brand founded by celebrity stylist Pekela Riley, has officially launched on Ulta.com, a breakthrough moment that expands textured hair representation in prestige beauty retail. The brand, known for its artistry and precision, brings…
Ulta Beauty Stock Surges 22% YTD in 2025, Outperforming Beauty Peers
Ulta Beauty (ULTA), the US beauty retail powerhouse, impressed investors with a 20% year-to-date stock price surge by late September 2025, easily outpacing other retail peers and outperforming the broader S&P 500. Despite ongoing retail market volatility and competitive headwinds,…
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