Overview
About Ulta Beauty
Largest US beauty retailer, founded in 1990, operating over 1,300 stores spanning mass and prestige cosmetics, fragrance, and salon services. It also runs a fast-growing loyalty program and e-commerce business.
Latest coverage
Ulta Beauty News
The 15,00 Square Foot Flagship and Ulta Beauty’s Bold Kuwait Debut
Ulta Beauty is making its biggest international move yet, bringing its signature “all things beauty, all in one place” experience to the Middle East with a debut store in Kuwait. November 7, 2025, will mark a key milestone in the…
Ulta Beauty’s Conscious Beauty Program Lands in Federal Court
A new class action complaint accuses Ulta Beauty of “greenwashing” its flagship “Conscious Beauty® at Ulta Beauty®” program by marketing thousands of products as “clean” and compliant with its “Made Without List™” while allegedly selling items that still contain ingredients…
Award winning Canadian Fragrance Brand Rosy & Earnest Makes Its U.S. Debut With Ulta Beauty Online
Rosy & Earnest is defining the future of fine fragrance, one meticulously crafted scent at a time.
Medicube Hits $670 Million in Nine Months and Pursues U.S. Retail Giants
Medicube’s rapid U.S. expansion through both viral e-commerce and strategic retail partnerships reflects K-beauty’s resilience and adaptability.
Class Action Targets Ulta Beauty Over Conscious Beauty Standards
The suit challenges whether the retailer’s marketing overstated its sustainability claims and ingredient transparency.
Medicube Goes Nationwide to 1,469 Ulta Beauty Stores
Medicube, the Korean beauty tech powerhouse, achieved a game-changing milestone in 2025 by rolling out its highly innovative skin care and beauty devices across more than 1,400 Ulta Beauty stores in the United States. Backed by parent company APR Corporation,…
TIRTIR Brings K-Beauty Pop-Ups to Los Angeles and Tokyo
The K-beauty phenomenon TIRTIR is set to electrify global beauty fans with two simultaneous pop-ups in November 2025, in Los Angeles and Tokyo, a move that underscores the brand’s rocket-speed international expansion, cult following, and commitment to community-first brand experiences. Pop-Up…
TikTok Sensation Dr. Althea Expands to 1,350 Ulta Locations
Dr. Althea, the rising Korean skincare brand known for its science-driven yet gentle, vegan formulas and viral products like the 345 Relief Cream. In a strategic partnership with Ulta Beauty, Dr. Althea debuted in 109 Ulta stores nationwide, beginning a…
Space NK and Ulta Beauty Redefine UK Prestige Retail With a Flagship Launch in Birmingham
Space NK, one of the UK’s leading beauty retailers, turned a new page in its history after being acquired by Ulta Beauty in July 2025. The momentum of this acquisition is now realized in the unveiling of a major new…
Peach & Lily Makes Global Retail Debut in Mexico City with Ulta Beauty
K-Beauty champion Peach & Lily is stepping onto the international stage with its first-ever brick-and-mortar launch outside the U.S., announcing a flagship opening in Mexico City in early 2026 as part of Ulta Beauty’s sweeping entry into Mexico. Led by…
Rankings
Where Ulta Beauty ranks
Research library · 2 reports
Mentioned in RETAILBOSS reports
Explore the studies featuring this brand. Position badges show its place in the report’s published ranking.
Position #7RETAILBOSS Research
Top Beauty Brands Recommended by AI
A Q1 2026 ranking of beauty brands by estimated share of AI citations across more than 80 consumer prompts.
Explore report
Featured in reportRETAILBOSS Research
The Best Rare Beauty Moments in 2026, So Far
Eleven product, partnership and retail moments that defined Rare Beauty’s first half of 2026.
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Insights & Trends
Analysis
Data-led insights and trend observations featuring Ulta Beauty.
- Trends · Oct 22, 2026How Six Industry Shifts Will Reshape Beauty Retail in 2027
- Insights · Sep 30, 2026Ulta Beauty Names Eight Brands for Its 2026 MUSE Accelerator
- Insights · Sep 30, 2026Siia Cosmetics Expands Across Four Retail Marketplaces With Mirakl Connect
- Trends · Sep 24, 2026How Target Is Rebuilding Beauty Across Stores and Marketplaces After Ulta
- Trends · Sep 23, 2026How Beauty Brands Are Choosing Between DTC and Physical Retail
- Insights · Feb 9, 2026Top 10 Beauty Brands by Website Traffic
- Insights · Jul 20, 2025Ulta vs. Sephora: Who’s Winning the Beauty Retail Battle
- Insights · Jul 19, 2024Sephora No 1. preferred beauty shopping destination for Gen Z
- Insights · May 27, 2023Ulta Beauty sales increase 12.3 percent for Q1, 2023
- Insights · Jan 3, 20232023 Beauty Trend: Snail Beauty Products And Spas Increase In Global Demand
