Doja Cat Brings 41% Lipstick Sales Surge as MAC’s Newest Global Ambassador

Hollywood Meets High-Impact Beauty Doja Cat’s partnership was unveiled in viral fashion when she “bit” into a bullet of MAC’s iconic Lady Danger lipstick, only to reveal it was a chocolate replica hand-crafted for the stunt.

This playful marketing twist set the tone: Doja’s campaigns will revolve around MAC’s core values of fearless artistry, freedom of expression, and a love of bold, statement colors. “I’ve been a MAC girl forever, and now I get to make my love official as the new MAC Global Brand Ambassador,” Doja Cat shared.

“Make-up is my paint, my armour, my way of creating characters – and MAC has always stood for that kind of artistry and freedom. We’re going to push it even further and make people see beauty in a whole new way… wearing a whole lot of Lady Danger along the way”.

For Nicola Formichetti, M·A·C’s Global Creative Director, this move is exactly the disruption the beauty space needs. “Doja has a fearless energy that’s so authentically M·A·C,” he said. Together, they’re not just selling lipsticks—they’re rewriting how beauty hits culture…