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Mytheresa Reopens Its Munich Womenswear Store With a Baciocchi Designed Interior

Located at Maffeistraße 3, the boutique emphasizes a contemporary vision of modern luxury retail, aligning with Mytheresa's online platform.

Published: Jul 9, 2026 12:27 PM

By Alyssa Jade Mann

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Mytheresa Reopens Its Munich Womenswear Store With a Baciocchi Designed Interior

Mytheresa has reopened its womenswear store in the heart of Munich’s city center, unveiling a reimagined space designed under the creative direction of Italian studio Baciocchi Associati that blends modern aesthetics with timeless elegance. Through an elevated mix of mirrors, wood, stone and glass, the boutique is pitched as a contemporary vision of modern luxury retail for the brand’s local and international clientele.

A flagship womenswear destination in Munich The Mytheresa Store is located at Maffeistraße 3, 80333 Munich, Germany, within the city’s historic center, and serves as the physical counterpart to the luxury e‑tailer’s global online platform.

Across several floors, the womenswear boutique offers a finely curated edit of international designer brands and contemporary labels, in line with Mytheresa’s positioning as “the finest edit in luxury.” The reopening announcement emphasizes the store as a home for womenswear, shoes, bags and accessories, mirroring the depth of the online assortment.

Design by Baciocchi: modern yet enduring The new concept has been led by Baciocchi Associati, the Italian architecture and design studio known for its work with major luxury houses and its sensitivity to historical context.

In Munich, Baciocchi’s design for Mytheresa: Uses natural, refined materials mirrors, wood, stone and glass to create a neutral yet characterful backdrop for fashion. Plays with permeable space, sightlines and reflections so that rooms feel open and fluid while still intimate and comfortable…

Mytheresa Reopens Its Munich Womenswear Store With a Baciocchi Designed Interior

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Mytheresa Reopens Its Munich Womenswear Store With a Baciocchi Designed Interior

Located at Maffeistraße 3, the boutique emphasizes a contemporary vision of modern luxury retail, aligning with Mytheresa's online platform.

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