Mytheresa Reopens Its Munich Womenswear Store With a Baciocchi Designed Interior

by Baciocchi: modern yet enduring The new concept has been led by Baciocchi Associati, the Italian architecture and design studio known for its work with major luxury houses and its sensitivity to historical context.

In Munich, Baciocchi’s design for Mytheresa: Uses natural, refined materials mirrors, wood, stone and glass to create a neutral yet characterful backdrop for fashion. Plays with permeable space, sightlines and reflections so that rooms feel open and fluid while still intimate and comfortable.

Wallpaper notes that despite covering around 1,200 square metres, the redesigned boutique feels “snug and comforting,” reflecting Baciocchi’s ability to align big square metre retail with a human scale atmosphere.

A contemporary luxury retail experience Mytheresa frames the reopened store as offering a “contemporary vision of modern luxury retail experience”, grounded in timeless elegance rather than short-term trends. This manifests in: Architectural calm soft tones, solid materials and controlled use of mirrors to avoid visual noise…