Mytheresa Reopens Its Munich Womenswear Store With a Baciocchi Designed Interior
Mytheresa has reopened its womenswear store in the heart of Munich’s city center, unveiling a reimagined space designed under the creative direction of Italian studio Baciocchi Associati that blends modern aesthetics with timeless elegance. Through an elevated mix of mirrors, wood, stone and glass, the boutique is pitched as a contemporary vision of modern luxury retail for the brand’s local and international clientele.
A flagship womenswear destination in Munich
The Mytheresa Store is located at Maffeistraße 3, 80333 Munich, Germany, within the city’s historic center, and serves as the physical counterpart to the luxury e‑tailer’s global online platform. Across several floors, the womenswear boutique offers a finely curated edit of international designer brands and contemporary labels, in line with Mytheresa’s positioning as “the finest edit in luxury.” The reopening announcement emphasizes the store as a home for womenswear, shoes, bags and accessories, mirroring the depth of the online assortment.
Design…
by Baciocchi: modern yet enduring The new concept has been led by Baciocchi Associati, the Italian architecture and design studio known for its work with major luxury houses and its sensitivity to historical context.
In Munich, Baciocchi’s design for Mytheresa: Uses natural, refined materials mirrors, wood, stone and glass to create a neutral yet characterful backdrop for fashion. Plays with permeable space, sightlines and reflections so that rooms feel open and fluid while still intimate and comfortable.
Wallpaper notes that despite covering around 1,200 square metres, the redesigned boutique feels “snug and comforting,” reflecting Baciocchi’s ability to align big square metre retail with a human scale atmosphere.
A contemporary luxury retail experience Mytheresa frames the reopened store as offering a “contemporary vision of modern luxury retail experience”, grounded in timeless elegance rather than short-term trends. This manifests in: Architectural calm soft tones, solid materials and controlled use of mirrors to avoid visual noise…
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