Ralph Lauren Fragrances Brings Polo Red and Lando Norris to Sloane Square London

At the heart of the moment is Lando Norris, the Formula 1 driver who serves as fragrance ambassador and the face of Polo Red. His presence connects the campaign’s track-side narrative with the city, embodying the scent’s spirit of daring confidence and high performance intensity.

For guests, seeing Lando Norris front the activation in Sloane Square turns a fragrance launch into a live encounter with the personality behind the campaign. The experience invites visitors to step into the world of the Polo Ralph Lauren fragrance collection, with Polo Red as the hero.

Within the broader Summer of Sport backdrop, the brand layers motorsport cues, city elegance and Polo’s timeless codes creating an environment where scent, style and sporting culture intersect.

Operating within L’Oréal Groupe’s portfolio, Ralph Lauren Fragrances uses this London moment to express its global tagline, Create The Beauty That Moves The World, in a very specific way: by turning a public square into a stage where fragrance captures movement, adrenaline and the emotion of sport in an urban context.