British womenswear brand Rixo, the label has unveiled its largest-ever shop-in-shop at none other than London’s iconic department store, Selfridges. Opening for a limited time from April 1st to June 9th, 2024, this 960 sq ft pop-up occupies a prime spot on the third-floor atrium.
It showcases a curated selection of Rixo’s spring/summer 2024 collection alongside exclusive pieces that can only be found at Selfridges. From vibrant apparel to chic accessories including jewellery, handbags, and footwear, the shop-in-shop offers a comprehensive glimpse into the world of Rixo.
The design of the Rixo enclave at Selfridges is a narrative in itself. Crafted by interior design studio Cúpla, led by Gemma McCloskey (twin sister of Rixo co-founder Orlagh McCloskey), the space mirrors the aesthetic of Rixo’s standalone stores. With fitting rooms adorned with striped curtains, colorful hand-crafted tiles, hand-painted murals, statement…
wallpaper, and palm trees, shoppers are transported into a whimsical world that reflects Rixo’s ethos and style. View this post on Instagram A post shared by RIXO (@rixo) For Henrietta Rix, co-founder of Rixo, this launch is deeply personal.
Having worked on the shop floor in Selfridges as a student, opening Rixo’s first official shop-in-shop in the department store is a full-circle moment.
“Selfridges is such an iconic global department store, and we hope this is the first of many similar shop-in-shops that we will open globally over the next few years,” she shared.
The launch is celebrated with a series of special activations, including exclusive styling sessions, inviting customers to immerse themselves in the Rixo experience. Why Selfridges?…
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