Seeds of Colour is a beauty biotech company on a mission to celebrate nature, seed change and save the environment. SoC uses innovative technology and science to extract pigments from fruits and vegetables to create natural, vegan makeup good for you, your skin and the planet. All product ingredients are sourced from the British countryside to create nutrient-rich botanical pigments safe to use on the skin, and certified cruelty-free cosmetics, clean and natural beauty, 100% vegan, soy-free, gluten-free, halal and dermatologically tested.
“When we research and develop a new product, sustainability is built into the design process right from the start. This means we try to ensure all by-products are recycled or otherwise used. Take the anthocyanin fruit pigments as an example. The waste fruit pulp left behind after the colour is extracted makes great food for microbes by a process called thermophilic aerobic digestion. This turns the pulp into…
a powdery material full of plant nutrients that can be returned to the soil as fertiliser – back to where it came from.” We sat down with Anna for an exclusive interview at Beauty Connect West, to learn more about her nature-based clean beauty line… What does it mean to be a biotech company in the beauty sector?
How did you first become inspired to create Seeds of Colour? Biotechnology has long been acknowledged as key to the future of sustainable beauty. For beauty specifically, there’s lots for the industry to work on, like the use of enzymes and fermentation to create new ingredients and molecules.
Alternatively, biotechnology can be used to make existing ingredients in a much more environmentally friendly way than chemical processes that may use toxic materials and usually generate pollutive waste streams.
Another aspect of a biotechnology-led approach is to be able to understand the chemistry of natural molecules like the plant pigments we use- how they may behave in formulations and what beneficial effects they may have particularly on the skin…
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