LuxuryNews

AMIRI Opens 4,461 Square Foot Flagship Store on London’s New Bond Street

AMIRI has opened its first standalone flagship store in the United Kingdom at 123 New Bond Street in London, marking the brand’s second location in Europe

AMIRI Opens 4,461 Square Foot Flagship Store on London's New Bond Street
LuxuryNews

AMIRI Opens 4,461 Square Foot Flagship Store on London’s New Bond Street

Credit: AMIRI

AMIRI has opened its first standalone flagship store in the United Kingdom at 123 New Bond Street in London, marking the brand’s second location in Europe and a significant expansion of its global retail footprint. The 4,461 sq ft flagship officially opened on April 27, 2026.

Store Design and Concept

Designed by founder and creative director Mike Amiri and realized by Giorgia Longoni Studio and Two One Two Design, the two floor space transports the essence of Hollywood to Europe with a cinematic sensibility. The design blends rich materials and layered textures with distinctly London traditions, including private clubs, grand townhouses, and the tailoring establishments of Savile Row, located just a street away. Custom boiserie in pomelé wood veneer meets large scale tapestry artworks, nodding to the Art Deco styles that connect London and Los Angeles.

Interior Elements

The flagship features desert tone neutrals, travertine marble, onyx, and plush upholsteries…

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