RETERNITY and JW STUDIOS Launches Limited Sneaker Through a Berlin Pop-Up
RETERNITY and JW STUDIOS have introduced a new interpretation of the L’ÉQUIPE silhouette through an exclusive pop-up in Berlin. The temporary space gave the community a first opportunity to see, try on and purchase the limited-edition L’ÉQUIPE by JW STUDIOS before the sneaker launched online.
The event was held at Linienstraße 111 in Berlin, rather than on Torstraße, and took place on 1 August 2026 from 11 AM to 5 PM. It brought the collaboration into a physical setting for one day, creating a more direct connection between the product, the designers and the customers who have followed both brands.
For RETERNITY, the pop-up was an opportunity to show why in-person releases still matter. Digital launches can create reach and speed, but a physical space gives customers a chance to experience a product differently. They can try on a shoe, inspect its construction, understand the materials and speak directly with…
the team behind the project. This was particularly important for the L’ÉQUIPE by JW STUDIOS. The collaboration reimagines one of RETERNITY’s existing sneaker silhouettes through the lens of JW STUDIOS, a footwear design house known for its more considered and craft-focused approach.
The shoe was developed as a limited release, combining a familiar base with a new colourway, material story and construction details. The sneaker is handmade in Portugal and features a brown leather upper with a rubber sole. It is available in sizes EU 38 through EU 47 and was released at a price of €219.99.
The design is rooted in a rich brown palette, giving the silhouette a more refined and versatile character while retaining the contemporary streetwear identity associated with RETERNITY. The name L’ÉQUIPE translates to “the team” in French, making it a fitting foundation for a collaboration.
The project brings together the different strengths of the two partners: RETERNITY’s community and streetwear perspective, alongside JW STUDIOS’ footwear design expertise. The result is a sneaker that is intended to feel familiar to existing fans of the silhouette while offering something distinct enough to…
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