Daniel Heaf

Career and Background A British native, Daniel Heaf holds a degree in Geography from The University of Nottingham, and began his professional journey by building digital ventures at BBC Worldwide.

He rose through diverse roles in the digital media and retail sectors before joining Burberry as Senior Vice President, where he led digital marketing, e-commerce, and customer experience, pioneering initiatives like livestreamed global runway shows.

Heaf joined Nike in 2018, first leading the company’s direct-to-consumer digital commerce and then overseeing its global Consumer Direct business—managing 45,000 employees across 41 countries.

He was appointed Nike’s Chief Strategy & Transformation Officer in 2023, where he fostered business agility and spearheaded enterprise-wide growth until his role was eliminated amid a corporate restructuring in early 2025…