Sephora Announces Participants for 2022 Accelerate Brand Incubator Program, with Continued Focus on Bipoc Brand Founders

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Today, Sephora announced the participants for its 2022 Accelerate brand incubator program, with a group of 10 BIPOC brand founders. These entrepreneurs reflect the very best in beauty, with brand offerings spanning the full range of the Sephora product universe, including makeup, skincare, haircare, and for the first time ever – fragrance.

Now in its seventh year, the Sephora Accelerate program continues its focus on supporting founders of color. The shift, instituted earlier this year, reflects Sephora’s commitment to increasing BIPOC representation in prestige beauty and in Sephora’s assortment, making Sephora – and the beauty industry at-large – a place where everyone feels they belong.

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