Sephora 2022 Accelerate Brand Incubator Program

Now in its seventh year, the Sephora Accelerate program continues its focus on supporting founders of color.

The shift, instituted earlier this year, reflects Sephora’s commitment to increasing BIPOC representation in prestige beauty and in Sephora’s assortment, making Sephora – and the beauty industry at-large – a place where everyone feels they belong.

“We are committed to ensuring that the brands and products found at Sephora represent all the colors, races, and ethnicities that make up America, effectively building a beauty community to which everyone feels they belong,” said Priya Venkatesh, SVP Merchandising, Skin Care and Hair, Sephora.

“To do so, it’s important that brand founders of all backgrounds have the opportunity and resources they need to grow their businesses and thrive…