BeautyDiversity

Sephora 2022 Accelerate Brand Incubator Program

Today, Sephora announced the participants for its 2022 Accelerate brand incubator program, with a new group of 10 BIPOC brand founders to provide retail resources.

Published: Dec 10, 2021 8:44 AM

By Jeanel Alvarado

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BeautyDiversity

Sephora 2022 Accelerate Brand Incubator Program

Today, Sephora announced the participants for its 2022 Accelerate brand incubator program, with a new group of 10 BIPOC brand founders to provide retail resources. These entrepreneurs reflect the very best in beauty, with brand offerings spanning the full range of the Sephora product universe, including makeup, skincare, haircare, and for the first time ever – fragrance.

Now in its seventh year, the Sephora Accelerate program continues its focus on supporting founders of color.

The shift, instituted earlier this year, reflects Sephora’s commitment to increasing BIPOC representation in prestige beauty and in Sephora’s assortment, making Sephora – and the beauty industry at-large – a place where everyone feels they belong.

“We are committed to ensuring that the brands and products found at Sephora represent all the colors, races, and ethnicities that make up America, effectively building a beauty community to which everyone feels they belong,” said Priya Venkatesh, SVP Merchandising, Skin Care and Hair, Sephora.

“To do so, it’s important that brand founders of all backgrounds have the opportunity and resources they need to grow their businesses and thrive…

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