Jo Malone London Brings a Giant Sea Monster to Covent Garden for Boots Launch
This bold fragrance celebrates Boots' expanded presence in 39 locations, offering an immersive sensory experience.
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BYREDO Debuts In-Store Campaign, Turning Coconuts and Translucent Materials into Window Display
The campaign incorporates custom-made coconuts, window boxes, and podiums to create a cohesive visual summer look.
Salomon Brings Its 45 Second ‘Shaping New Futures’ Film Into Stores Around the World
Through stills from the hero film, Salomon enhances the retail experience by creating a cohesive visual narrative across channels.
Wilson Turns its Chicago Flagship Into The Caitlin Clark ‘Beyond The Arc’ Experience
Fans had the chance to hear Caitlin Clark discuss her partnership and the future of the WNBA during a fireside chat at the event.
Palm Angels and Odd Balance Brings ‘ANGELS NEED MATCHA TOO’ to Copenhagen Fashion Week
The collaboration introduced Odd Balance as a matcha brand that makes quality matcha fun and accessible, linking fashion and wellness through a curated matcha bar.
Ralph Lauren Fragrances Brings Polo Red and Lando Norris to Sloane Square London
During the Summer of Sport, Ralph Lauren Fragrances unveils Polo Red at Sloane Square, emphasizing its motorsport-inspired allure and Lando Norris's dynamic presence as its ambassador.
Sally Beauty Brings Back COLORfest With New Five Stop Campus Tour
nds-on activities and exclusive giveaways, will inspire students to explore their beauty potential and express their unique identities on campus.
Express Makes it “Too Easy to Look This Good” With Fashion Film Starring Tinashe
Express is stepping into Fall 2026 with the innovative 'Too Easy to Look This Good' campaign, starring Tinashe and Tee Higgins.
Abercrombie & Fitch Returns to Its 1892 New York Roots With Iconic Denim
This season, Abercrombie & Fitch introduces a new denim collection featuring hero fits for women and men, showcasing the brand's commitment to style, culture, and sport.
Giorgio Armani Brings an Italian Coastal Road Trip to Hainan With an Immersive Fragrance Pop Up
Experience the Italian summer at Giorgio Armani's Hainan pop-up, where immersive storytelling and interactive play transform traditional beauty merchandising into a holiday narrative.