Brain Love Merges Luxury Fashion and Mental Health Advocacy at Bloomingdale’s

Building on his track record of scaling brands into premium retailers, Atlanta-based entrepreneur Archie Clay III has strategically positioned Brain Love in Bloomingdale’s within six months of launch. He pairs avant-garde collections with youth mental health initiatives through partnerships like Silence The Shame (donating 5% of profits).

Clay’s connection to mental health advocacy stems from his father’s lifelong struggles and his journey of resilience, fueling his mission to “soften the conversation” around mental health in the Black community. The impact is evident in Brain Love’s sold-out Bloomingdale’s trunk shows and $50K+ donated to mental health initiatives since 2023.

His formula is built on Clay’s 8-year track record:

Refining strategies from previous retail triumphs while embedding social impact into every design. Leveraging proven retail expertise from his prior luxury hat brand, WEAR BRIMS—which achieved national success in Nordstrom and Neiman Marcus—has made Brain Love 2025’s fastest-rising…