The 1916 Company Opens Its 25th Location Worldwide in Manhattan Beach

setting. The lounge format has already proven successful across The 1916 Company‘s locations in New York, Miami, Switzerland, and Asia, and its arrival on the West Coast signals the brand’s confidence in the Southern California collector market.

John Shmerler, CEO of The 1916 Company, said that “Manhattan Beach represents something we’ve been working toward for the last two years.

We’re bringing The 1916 Company to a market that has long had a deep culture of collecting and a genuine appreciation for craftsmanship — and one that deserves a destination shaped by that.” High Horology and Independent Watchmaking Woven throughout the showroom is a dedicated High Horology area anchored by De Bethune, a brand in which The 1916 Company holds a majority investment, and designed to bring independent watchmaking to a broader audience of collectors.

Rotating presentations of watchmakers from across the company’s global network will keep the space fresh and evolving. At opening, featured maisons include Daniel Roth, Gérald Genta, Greubel Forsey, and Bianchet…