Overview
About Sephora
Sephora is a global beauty retailer offering a curated selection of cosmetics, skincare, and fragrances. Owned by LVMH, it operates thousands of stores worldwide and a dominant e-commerce platform.
Latest coverage
Sephora News
Top 10 AI-Powered Virtual Try-On Shopping Tech in 2026
This RB report details the top virtual try-on technologies based on a comprehensive sentiment analysis of users’ responses across social media platforms. The findings indicate strong consumer acceptance of VTO features that deliver high realism, inclusivity, and a seamless user…
Sephora Squad Returns with 10 New Creator Spots to Shape 2026 Beauty Culture
Sephora Squad Canada is returning for its second year with an open call for ten new creators who will help shape beauty culture across Canada through authentic, community driven content. The creator program from Sephora Canada is designed to spotlight…
Top 10 Brand Expansions in the Canadian Market (Fashion & Beauty)
Related reading: Explore our Top 10 U.S. Fashion and Beauty Brand Expansions into the Indian Market. This RB report identifies and ranks the top 10 fashion and beauty brands that have successfully expanded into the Canadian market. The ranking is based…
From Emerging to Established and the $30 Million Forecast for YSE Beauty
YSE Beauty is turning its new $15 million Series A raise into a focused play on Sephora, DTC, and clinically backed skincare for an underserved Gen X consumer, positioning the brand for steep growth in 2026 and beyond. Inside the $15…
Sephora and e.l.f. Team Up for Expansion Across Saudi Arabia and the UAE
e.l.f. Beauty is making a major international move with its first-ever entry into the Gulf Cooperation Council (GCC) through an exclusive retail partnership with Sephora, bringing its accessible, vegan, and clean beauty lineup to beauty fans across Bahrain, Kuwait, Oman,…
The $1600 Swag Bag and the Return of SEPHORiA to LA
Sephora US is scaling up SEPHORiA 2026 into a full “beauty multiverse” in Downtown Los Angeles, combining immersive brand worlds, celebrity-led education, and high-value swag to draw beauty fans back in person for the first time since 2019. The event…
Sephora UK Plans to Double Store Count to Hit 20 by 2026
Sephora UK is accelerating its retail footprint, confirming a bold plan to reach 20 stores in the United Kingdom by the end of 2026, a full year ahead of its original target. The move underscores the momentum and local demand…
TikTok’s Favorite K-Beauty Brands Now at Sephora in 2025 Expansion
This year set a new high-water mark for Korean beauty brands in the U.S., as Sephora executes a bold series of exclusive launches, from cult-favorite names to storied heritage labels, showcasing why K-beauty is more than a fleeting trend. With…
Sephora Set To Open First-Ever Northern Ireland Flagship Store
Sephora, the global beauty powerhouse, is set to make history in early 2026 by launching its first-ever flagship in Northern Ireland at Victoria Square Shopping Centre, Belfast. This anticipated milestone is part of Sephora’s accelerated international strategy, cementing the brand’s…
Fenty Beauty Now Available in India Through Tira Beauty and Sephora Stores
Fenty Beauty, the globally acclaimed brand founded by Rihanna, officially relaunched across India in April 2025 via a major omnichannel partnership with Reliance Retail’s Tira beauty chain and Sephora India. This milestone marks a new era for inclusivity, access, and…
Rankings
Where Sephora ranks
Research library · 5 reports
Mentioned in RETAILBOSS reports
Explore the studies featuring this brand. Position badges show its place in the report’s published ranking.
Featured in reportRETAILBOSS Research
When Luxury Brands Split
The data behind two survival strategies in a fracturing global luxury market.
Explore report
Featured in reportRETAILBOSS Research
Top 10 US Beauty Brands Launching in Dubai and the UAE
US beauty brands entering Dubai and the UAE through strategic retail and distribution partnerships.
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Position #3RETAILBOSS Research
Top Beauty Brands Recommended by AI
A Q1 2026 ranking of beauty brands by estimated share of AI citations across more than 80 consumer prompts.
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Featured in reportRETAILBOSS Research
The Best Rare Beauty Moments in 2026, So Far
Eleven product, partnership and retail moments that defined Rare Beauty’s first half of 2026.
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Featured in reportRETAILBOSS Research
The Best Rhode Moments in 2026, So Far
Twelve collaborations, launches and retail expansions that show how Rhode is converting cultural visibility into a global beauty growth platform.
Explore report
Insights & Trends
Analysis
Data-led insights and trend observations featuring Sephora.
- Insights · Sep 25, 202663% of U.S. Shoppers Have Walked Away Over a Return Policy, Loop Survey Finds
- Trends · Sep 23, 2026How Beauty Brands Are Choosing Between DTC and Physical Retail
- Insights · Feb 9, 2026Top 10 Beauty Brands by Website Traffic
- Insights · Jan 30, 2026Top 10 Brand Partnerships That Broke the Internet in 2025
- Insights · Jan 15, 2026Top 10 AI-Powered Virtual Try-On Shopping Tech in 2026
- Insights · Sep 6, 2025Rhode’s 2025 Strategic Launch with Sephora and Future Plans
- Insights · Jul 20, 2025Ulta vs. Sephora: Who’s Winning the Beauty Retail Battle
- Trends · Mar 30, 2025Opinion: Malls Have Rebounded Thanks To Beauty Retailers
- Insights · Jul 19, 2024Sephora No 1. preferred beauty shopping destination for Gen Z
