Overview
About Sephora
Sephora is a global beauty retailer offering a curated selection of cosmetics, skincare, and fragrances. Owned by LVMH, it operates thousands of stores worldwide and a dominant e-commerce platform.
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Latest coverage
Sephora on RetailBoss
The $1600 Swag Bag and the Return of SEPHORiA to LA
Sephora US is scaling up SEPHORiA 2026 into a full “beauty multiverse” in Downtown Los Angeles, combining immersive brand worlds, celebrity-led education, and high-value swag to draw beauty fans back in person for the first time since 2019. The event…
Sephora UK Plans to Double Store Count to Hit 20 by 2026
Sephora UK is accelerating its retail footprint, confirming a bold plan to reach 20 stores in the United Kingdom by the end of 2026, a full year ahead of its original target. The move underscores the momentum and local demand…
TikTok’s Favorite K-Beauty Brands Now at Sephora in 2025 Expansion
This year set a new high-water mark for Korean beauty brands in the U.S., as Sephora executes a bold series of exclusive launches, from cult-favorite names to storied heritage labels, showcasing why K-beauty is more than a fleeting trend. With…
Sephora Set To Open First-Ever Northern Ireland Flagship Store
Sephora, the global beauty powerhouse, is set to make history in early 2026 by launching its first-ever flagship in Northern Ireland at Victoria Square Shopping Centre, Belfast. This anticipated milestone is part of Sephora’s accelerated international strategy, cementing the brand’s…
Sephora Expands UK Footprint to 20 Stores as Beauty Retail Gets a Makeover
Sephora, the global prestige beauty giant and part of LVMH, has reignited its presence in the United Kingdom with a strategic post-reentry expansion—announcing plans to open at least 20 stores by the end of 2026, reaffirming its ambition to become…
Rhode Skin Accelerates International Retail Expansion With Sephora Rollout
Rhode Skin, the viral skincare line founded by Hailey Bieber, is hitting a new milestone with a dramatic global expansion, planning a country rollout through permanent retail installations in Sephora beginning in late 2025 and accelerating through 2026. This strategic…
Sephora Elevates Korean Skincare With Exclusive K-Beauty Pop-Up
Amorepacific, a global leader in Korean beauty, joined forces with Sephora US for a landmark event in New York City—the Seoul in the City K-beauty pop-up, held on October 24–25, 2025, at 45 West 25th Street. This immersive experience showcased…
15,000 Creators Battle for Spot as Sephora Rolls Out My Storefront Platform
Sephora, a long-time leader in beauty innovation and digital retail, has just taken a dramatic step forward in creator empowerment and social shopping with the launch of My Sephora Storefront. This new creator-powered affiliate platform is now seamlessly integrated across…
Competitive set
Sephora Competitors
Brands tracked alongside Sephora based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
Ownership network
Sephora Related Brands
Brands connected to Sephora through verified ownership under LVMH. Each card states the corporate relationship used.
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