Overview
About Ulta Beauty
Largest US beauty retailer, founded in 1990, operating over 1,300 stores spanning mass and prestige cosmetics, fragrance, and salon services. It also runs a fast-growing loyalty program and e-commerce business.
Latest coverage
Ulta Beauty News
Ariana Grande Launches R.E.M. Beauty In Ulta Beauty Stores
Ariana Grande, the Grammy-winning pop artist, has expanded the availability of her makeup and beauty brand, R.E.M. Beauty, by launching it at Ulta in 2023. The brand, which was founded in 2019 and is based in Pacoima, California, offers a…
Mielle Organics Launches Into Ulta Beauty
Mielle Organics, the fastest growing Black-owned & women-led global beauty brand, is now sold at the nation’s largest beauty retailer Ulta Beauty. Their award-winning multicultural haircare is available to shop at all 1,300+ stores nationwide & online at ulta.com. Founded…
Selling Your Products To Beauty Retailers
If you are an entrepreneur, brand or product-based business who is looking to sell your product in the beauty category this is a must read… The beauty category is one of the most competitive categories in the retail business. You…
How to Successfully Get Your Product into Retail Stores (2024)
As an entrepreneur, getting your product into retail stores can be a game-changer for your brand. While ecommerce is booming, brick-and-mortar stores still hold a significant place in the market. Customers often prefer to see and try a product in…
Hally Hair Launches at Ulta Beauty
Hally’s is breakthrough Color Cloud foaming hair color will also be the first clean hair dye certified within Conscious Beauty at Ulta Beauty™, the retailer’s holistic initiative rooted in delivering transparency to inspire more informed product choices. Hally Hair, the…
e.l.f. Cosmetics and Dunkin’ Drop the Most Eye-Popping Collab of the Season
On March 31st, e.l.f. x Dunkin’ launch makeup collection with TikTok superstar, makeup artist, beauty aficionado and former Ulta Beauty associate from Massachusetts – Mikayla Nogueria. This collaboration brings together two of the most creative disruptors in their respective industries…
ULTA Beauty Partners With PayPal Happy Returns Bars on 1,300 Store Locations
Ulta Beauty has partnered with PayPal’s Happy Returns to enhance the customer experience by offering a seamless return process. This collaboration will add Return Bar services to 1,300 Ulta Beauty brick-and-mortar locations, increasing the total number of Return Bar locations…
Treslúce Beauty by Becky G Launches into ULTA Beauty’
Treslúce Beauty, a Latinx-founded beauty brand created by global superstar Becky G, has launched at Ulta Beauty, the nation’s largest beauty retailer. The brand made its debut on Ulta.com on March 7, 2022, and entered 351 physical store locations on…
Keys Soulcare Lights the Way with New Skincare Offerings
Created by artist, producer, entrepreneur and New York Times best-selling author Alicia Keys and board-certified dermatologist Dr. Renée Snyder, today Keys Soulcare Lightworkers expand product offerings. These offerings continue Keys Soulcare’s commitment to dermatologist-developed, clean and cruelty free formulations for…
Target Plans To Open 30 New Stores And 250 New Shop-In-Stores By End of 2022
In 2022, Target plans to open approximately 30 stores, reaching more guests in new neighborhoods. The stores will range in footprint, from mid-size locations in dense suburban areas to small-format stores in city centers like Charleston, SC, and New York’sTimes…
Rankings
Where Ulta Beauty ranks
Research library · 2 reports
Mentioned in RETAILBOSS reports
Explore the studies featuring this brand. Position badges show its place in the report’s published ranking.
Position #7RETAILBOSS Research
Top Beauty Brands Recommended by AI
A Q1 2026 ranking of beauty brands by estimated share of AI citations across more than 80 consumer prompts.
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Featured in reportRETAILBOSS Research
The Best Rare Beauty Moments in 2026, So Far
Eleven product, partnership and retail moments that defined Rare Beauty’s first half of 2026.
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Insights & Trends
Analysis
Data-led insights and trend observations featuring Ulta Beauty.
- Trends · Oct 22, 2026How Six Industry Shifts Will Reshape Beauty Retail in 2027
- Insights · Sep 30, 2026Ulta Beauty Names Eight Brands for Its 2026 MUSE Accelerator
- Insights · Sep 30, 2026Siia Cosmetics Expands Across Four Retail Marketplaces With Mirakl Connect
- Trends · Sep 24, 2026How Target Is Rebuilding Beauty Across Stores and Marketplaces After Ulta
- Trends · Sep 23, 2026How Beauty Brands Are Choosing Between DTC and Physical Retail
- Insights · Feb 9, 2026Top 10 Beauty Brands by Website Traffic
- Insights · Jul 20, 2025Ulta vs. Sephora: Who’s Winning the Beauty Retail Battle
- Insights · Jul 19, 2024Sephora No 1. preferred beauty shopping destination for Gen Z
- Insights · May 27, 2023Ulta Beauty sales increase 12.3 percent for Q1, 2023
- Insights · Jan 3, 20232023 Beauty Trend: Snail Beauty Products And Spas Increase In Global Demand
