Overview
About Ulta Beauty
Largest US beauty retailer, founded in 1990, operating over 1,300 stores spanning mass and prestige cosmetics, fragrance, and salon services. It also runs a fast-growing loyalty program and e-commerce business.
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Ulta Beauty
Company profile, related research, and the latest RetailBoss coverage.
Latest coverage
Ulta Beauty on RetailBoss
Why It’s Never Too Late To Launch Your Products Into Major Retailers
With celebrity and influencer launches happening left and right at major retailers, the question remains is it too late to get into retail? I have spoken to many new brands who are on one side optimistic about seeing their products…
Rihanna’s Fenty Beauty Launches Into Ulta Beauty
Rihanna’s Fenty Beauty has taken the beauty world by storm, and in 2022, it expanded its reach even further. On March 6, 2022, Fenty Beauty launched into all of Ulta Beauty’s 1,300+ store locations across the United States, as well…
Ariana Grande Launches R.E.M. Beauty In Ulta Beauty Stores
Ariana Grande, the Grammy-winning pop artist, has expanded the availability of her makeup and beauty brand, R.E.M. Beauty, by launching it at Ulta in 2023. The brand, which was founded in 2019 and is based in Pacoima, California, offers a…
Mielle Organics Launches Into Ulta Beauty
Mielle Organics, the fastest growing Black-owned & women-led global beauty brand, is now sold at the nation’s largest beauty retailer Ulta Beauty. Their award-winning multicultural haircare is available to shop at all 1,300+ stores nationwide & online at ulta.com. Founded…
Selling Your Products To Beauty Retailers
If you are an entrepreneur, brand or product-based business who is looking to sell your product in the beauty category this is a must read… The beauty category is one of the most competitive categories in the retail business. You…
How to Successfully Get Your Product into Retail Stores (2024)
As an entrepreneur, getting your product into retail stores can be a game-changer for your brand. While ecommerce is booming, brick-and-mortar stores still hold a significant place in the market. Customers often prefer to see and try a product in…
Hally Hair Launches at Ulta Beauty
Hally’s is breakthrough Color Cloud foaming hair color will also be the first clean hair dye certified within Conscious Beauty at Ulta Beauty™, the retailer’s holistic initiative rooted in delivering transparency to inspire more informed product choices. Hally Hair, the…
e.l.f. Cosmetics and Dunkin’ Drop the Most Eye-Popping Collab of the Season
On March 31st, e.l.f. x Dunkin’ launch makeup collection with TikTok superstar, makeup artist, beauty aficionado and former Ulta Beauty associate from Massachusetts – Mikayla Nogueria. This collaboration brings together two of the most creative disruptors in their respective industries…
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