Overview
About Ulta Beauty
Largest US beauty retailer, founded in 1990, operating over 1,300 stores spanning mass and prestige cosmetics, fragrance, and salon services. It also runs a fast-growing loyalty program and e-commerce business.
Latest coverage
Ulta Beauty News
RETAILBOSS And Ulta Beauty Partner As Media Publisher Affiliate
RETAILBOSS, the largest platform connecting the retail industry for entrepreneurs, professionals and enterprises, has partnered with Ulta Beauty as an official affiliate publisher. “The marketing agency who manages Ulta Beauty’s affiliate partnerships reached out to our team by request from Ulta…
MAËLYS Announces Retail Expansion With Ulta Beauty
MAËLYS, a fast-growing prestige body care brand, has announced its retail expansion through an exclusive partnership with Ulta Beauty. Headquartered in New York, New York, United States, MAËLYS is co-founded by Yariv Citron and is known for its innovative body-firming…
Ulta Beauty Pop-Up Debuts at The Allure Store In New York
For a limited time, the interactive Ulta Beauty pop-up will offer Allure Store guests a monthly curated assortment reflecting newness as well as highlighting the retailers’ strategic initiatives. “One year after the Allure Store debut, we’re thrilled to announce our…
Ulta Beauty Launches First MUSE Accelerator Program
Ulta Beauty, the largest beauty retailer in the United States, has opened applications for its MUSE Accelerator program, an initiative aimed at supporting early-stage BIPOC (Black, Indigenous, and People of Color) beauty brands as they prepare to launch and thrive…
CHI x Barbie Haircare Launch Into Ulta Beauty Stores
CHI and Barbie, two iconic brands, have come together to celebrate the 60th anniversary of the Barbie Dreamhouse™ with an exclusive collaboration. The limited-edition CHI x Barbie Dreamhouse™ Collection features three hairstyling tools that are perfect for styling and too…
Womaness Launches At Ulta Beauty As First Menopause Wellness Brand
A modern menopause brand, Womaness has announced its partnership with Ulta Beauty, the nation’s largest beauty retailer. This collaboration marks an important moment in retail by providing access and visibility to products specifically catering to the needs of women aged…
![Walmart Start: Beauty Brand Accelerator Programs [Update]](https://retailboss.co/wp-content/uploads/2026/05/walmart-beauty-brand-accelerator.jpg)
Walmart Start: Beauty Brand Accelerator Programs [Update]
Walmart has introduced an exciting beauty brand accelerator program called Walmart Start, designed to support emerging brands in the beauty industry. This initiative aims to help up-and-coming beauty brands succeed and scale at mass by providing them with a chance…
Sk*p Launches Exclusively at Ulta Beauty Stores
Sk*p, a sustainable hair and body care brand, has recently announced an exclusive retail partnership with Ulta Beauty. The brand, known for its eco-friendly packaging and non-toxic formulas, will now be available on Ulta.com and in more than 700 Ulta…
Why It’s Never Too Late To Launch Your Products Into Major Retailers
With celebrity and influencer launches happening left and right at major retailers, the question remains is it too late to get into retail? I have spoken to many new brands who are on one side optimistic about seeing their products…
Rihanna’s Fenty Beauty Launches Into Ulta Beauty
Rihanna’s Fenty Beauty has taken the beauty world by storm, and in 2022, it expanded its reach even further. On March 6, 2022, Fenty Beauty launched into all of Ulta Beauty’s 1,300+ store locations across the United States, as well…
Rankings
Where Ulta Beauty ranks
Research library · 2 reports
Mentioned in RETAILBOSS reports
Explore the studies featuring this brand. Position badges show its place in the report’s published ranking.
Position #7RETAILBOSS Research
Top Beauty Brands Recommended by AI
A Q1 2026 ranking of beauty brands by estimated share of AI citations across more than 80 consumer prompts.
Explore report
Featured in reportRETAILBOSS Research
The Best Rare Beauty Moments in 2026, So Far
Eleven product, partnership and retail moments that defined Rare Beauty’s first half of 2026.
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Insights & Trends
Analysis
Data-led insights and trend observations featuring Ulta Beauty.
- Trends · Oct 22, 2026How Six Industry Shifts Will Reshape Beauty Retail in 2027
- Insights · Sep 30, 2026Ulta Beauty Names Eight Brands for Its 2026 MUSE Accelerator
- Insights · Sep 30, 2026Siia Cosmetics Expands Across Four Retail Marketplaces With Mirakl Connect
- Trends · Sep 24, 2026How Target Is Rebuilding Beauty Across Stores and Marketplaces After Ulta
- Trends · Sep 23, 2026How Beauty Brands Are Choosing Between DTC and Physical Retail
- Insights · Feb 9, 2026Top 10 Beauty Brands by Website Traffic
- Insights · Jul 20, 2025Ulta vs. Sephora: Who’s Winning the Beauty Retail Battle
- Insights · Jul 19, 2024Sephora No 1. preferred beauty shopping destination for Gen Z
- Insights · May 27, 2023Ulta Beauty sales increase 12.3 percent for Q1, 2023
- Insights · Jan 3, 20232023 Beauty Trend: Snail Beauty Products And Spas Increase In Global Demand
