Overview
About Ulta Beauty
Largest US beauty retailer, founded in 1990, operating over 1,300 stores spanning mass and prestige cosmetics, fragrance, and salon services. It also runs a fast-growing loyalty program and e-commerce business.
Latest coverage
Ulta Beauty News
![Kohl’s Expanding Sephora With 600 Store Partnership [Update]](https://retailboss.co/wp-content/uploads/2026/05/img_0387-1.jpg)
Kohl’s Expanding Sephora With 600 Store Partnership [Update]
Kohl’s, a leading omnichannel retailer, has announced its plans to open 400 new Sephora at Kohl’s shops in 2022. This expansion is part of a long-term retail strategic partnership between Kohl’s and Sephora, a French multinational beauty retailer, which aims…
CVS Pharmacy Announces 2022 Supplier Diversity & Minority Owned Summit
CVS Pharmacy today announced its second annual Supplier Diversity & Minority Owned Summit, hosted from April 5 – 8, in partnership with ECRM and RangeMe. This summit is part of CVS Pharmacy’s ongoing efforts to bring a broader assortment of…
How To Get Your Product Into Ulta Beauty Stores
Are you looking to get your product onto the shelves of ULTA? There is no better time than now for product-based business owners to sell product to beauty retailers. Ulta Beauty is committed to 15% Pledge by more than doubled…
e.l.f. Cosmetics Makes New Commitments To Clean Beauty
The concept of “clean beauty” is a hot topic in beauty today with a lot of definitions circulating in the industry. But for e.l.f. Cosmetics, it’s quite clear – all e.l.f. products – cosmetics and skincare – meet the highest…
Olaplex Launches Into Ulta Beauty Stores
OLAPLEX, a renowned hair care brand, has expanded its distribution by launching retail products at Ulta Beauty stores and online. This move comes after the successful salon partnership between the two companies. The launch took place in January 2022, allowing…
DoorDash Partners with Ulta Beauty to Launch Same-Day Delivery
Ulta Beauty, the largest beauty retailer in the United States, has partnered with DoorDash, the nation’s leading last-mile logistics platform, to offer same-day delivery services for its customers. This collaboration aims to provide “instant beauty gratification” by delivering Ulta Beauty’s…
Toni Braxton Launches Nude Sugar At Ulta Beauty Stores
Toni Braxton, the seven-time Grammy Award-winning singer, songwriter, and actress, has ventured into the beauty industry with the launch of her luxury skincare line, Nude Sugar. Specifically designed for women of color and those suffering from dryness and hyperpigmentation, the…
SKIN CABINET Launches a New Spa and Storefront
SKIN CABINET is about to revolutionize the skincare game. Transform your routine by picking up your favorite products at SKIN CABINET, then stop by for a treatment or facial at their new spa. No need to jump around–it’s all at…
Catrice Cosmetics Ends Partnership With ULTA Beauty
CATRICE Cosmetics one of the industry’s fastest growing mass cosmetics brands, is updating its retailer strategy in 2022 to ensure a more consumer-driven shopping experience. Beginning January 1, CATRICE’s range of cult favorite face, lip, eye, and skincare products will…
Sofía Vergara’s Lingerie Brand EBY Secures $6 Million
EBY, a women’s empowerment and tech apparel company specializing in seamless underwear, has raised $6 million in Series A funding. Co-founded by “Modern Family” star Sofía Vergara and entrepreneur Renata Black, the New York-based lingerie brand was established in 2018…
Rankings
Where Ulta Beauty ranks
Research library · 2 reports
Mentioned in RETAILBOSS reports
Explore the studies featuring this brand. Position badges show its place in the report’s published ranking.
Position #7RETAILBOSS Research
Top Beauty Brands Recommended by AI
A Q1 2026 ranking of beauty brands by estimated share of AI citations across more than 80 consumer prompts.
Explore report
Featured in reportRETAILBOSS Research
The Best Rare Beauty Moments in 2026, So Far
Eleven product, partnership and retail moments that defined Rare Beauty’s first half of 2026.
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Insights & Trends
Analysis
Data-led insights and trend observations featuring Ulta Beauty.
- Trends · Oct 22, 2026How Six Industry Shifts Will Reshape Beauty Retail in 2027
- Insights · Sep 30, 2026Ulta Beauty Names Eight Brands for Its 2026 MUSE Accelerator
- Insights · Sep 30, 2026Siia Cosmetics Expands Across Four Retail Marketplaces With Mirakl Connect
- Trends · Sep 24, 2026How Target Is Rebuilding Beauty Across Stores and Marketplaces After Ulta
- Trends · Sep 23, 2026How Beauty Brands Are Choosing Between DTC and Physical Retail
- Insights · Feb 9, 2026Top 10 Beauty Brands by Website Traffic
- Insights · Jul 20, 2025Ulta vs. Sephora: Who’s Winning the Beauty Retail Battle
- Insights · Jul 19, 2024Sephora No 1. preferred beauty shopping destination for Gen Z
- Insights · May 27, 2023Ulta Beauty sales increase 12.3 percent for Q1, 2023
- Insights · Jan 3, 20232023 Beauty Trend: Snail Beauty Products And Spas Increase In Global Demand
