The Artificial Intelligence-powered consumer brand group, announces its new skincare brand, 100.co co-founded with Winnie Harlow, CAY SKIN by Winnie Harlow, is now available at top beauty retailer Sephora at 251 locations.
Harlow, a globally renowned supermodel, raised $6.5M in funding for CAY SKIN, becoming one of 100 black female founders to raise more than $1 million of Venture Capital.
CAY SKIN was incubated at 100.co utilizing the Company’s proprietary AI technology, which analyzed millions of retail data signals and beauty trends to develop a brand that fit both Harlow’s vision and to meet market needs. The platform also analyzes consumer product reviews and translates those insights into recommendations for formulations and packaging.
The brand’s initial launch of four products includes a range of sunscreens and skincare products expertly formulated to keep all skin tones and types protected, glowing and without any white cast. CAY SKIN is setting a new…
standard of daily suncare with a range of lightweight, vegan formulas that are comfortable to wear.
All products are silicone-free, non-comedogenic, dermatologist- tested, reef-friendly, vegan, and are formulated with high performance skincare actives and nutrient-rich island-based ingredients like Aloe Stem Cells, Hydrating Nectar and Sea Moss, paying homage to Winnie’s Jamaican heritage.
“Two years ago, we started collaborating with Winnie to develop CAY SKIN and we couldn’t be more excited to see her vision come to life,” said 100.co founder and CEO Kim Perell. “For both 100.co and CAY SKIN, working with a partner such as Sephora is a huge moment of success.
We all have a shared vision for a diverse and inclusive beauty industry and I’ve always believed in supporting female founders from diverse backgrounds, which Sephora is committed to as well.” Harlow added, “I wanted to create CAY SKIN for all those people who have sensitive skin, who have vitiligo, who are light, dark, any color under the sun, and Kim and the 100.co team have given me an unbelievable platform to develop this line of products…
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