Burberry Turns a Taipei Cocktail Bar Into a British Summer Club Through August 30th

outdoor benches and branded chessboards. The House Check appears across the space, giving the bar an immediate connection to the brand while allowing the setting to retain the relaxed character of a neighbourhood venue. The design draws on the idea of an English summer garden.

Outdoor seating has been styled with British garden benches, creating a setting that feels more like a London park or country garden than a city-centre cocktail bar. The benches invite visitors to slow down, sit with friends and enjoy the atmosphere, while the chessboards add an interactive element to the space.

Chess is a central part of the Summer Club concept. The game has gained visibility among younger communities in Taipei, where it has become a social activity as well as a competitive pursuit.

Burberry responds to that local interest by creating chess spaces that encourage guests to sit down and play, turning the activation into something participatory rather than purely visual. The chessboards also connect with the brand’s wider campaign world…