Overview
About Sephora
Sephora is a global beauty retailer offering a curated selection of cosmetics, skincare, and fragrances. Owned by LVMH, it operates thousands of stores worldwide and a dominant e-commerce platform.
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Latest coverage
Sephora on RetailBoss
Top 10 Beauty Brands by Website Traffic
This RB report presents an in depth analysis of the top 10 beauty brands based on their website traffic as of December 2025. Leveraging data from SEMRush’s “Beauty & Cosmetics” category, this document provides insights into the digital landscape of…
Top 10 Brand Partnerships That Broke the Internet in 2025
The year 2025 marked a significant evolution in brand collaboration, moving beyond simple co branding to strategic, culture shaping partnerships that effectively “broke” social media algorithms. These campaigns were characterized by their ability to generate immense Media Impact Value (MIV),…
Sephora x Olive Young Partnership to Supercharge Global Demand for Korean Beauty
K Beauty is entering a new scale up phase in prestige retail as Sephora and Olive Young announce a strategic partnership to bring a curated lineup of Korean beauty brands to millions of Sephora shoppers worldwide. Launching this fall, the…
Top 10 AI-Powered Virtual Try-On Shopping Tech in 2026
This RB report details the top virtual try-on technologies based on a comprehensive sentiment analysis of users’ responses across social media platforms. The findings indicate strong consumer acceptance of VTO features that deliver high realism, inclusivity, and a seamless user…
Sephora Squad Returns with 10 New Creator Spots to Shape 2026 Beauty Culture
Sephora Squad Canada is returning for its second year with an open call for ten new creators who will help shape beauty culture across Canada through authentic, community driven content. The creator program from Sephora Canada is designed to spotlight…
Top 10 Brand Expansions in the Canadian Market (Fashion & Beauty)
This RB report identifies and ranks the top 10 fashion and beauty brands that have successfully expanded into the Canadian market. The ranking is based on a combination of factors, including market share, revenue generation, strategic retail presence, and brand recognition.…
From Emerging to Established and the $30 Million Forecast for YSE Beauty
YSE Beauty is turning its new $15 million Series A raise into a focused play on Sephora, DTC, and clinically backed skincare for an underserved Gen X consumer, positioning the brand for steep growth in 2026 and beyond. Inside the $15…
Sephora and e.l.f. Team Up for Expansion Across Saudi Arabia and the UAE
e.l.f. Beauty is making a major international move with its first-ever entry into the Gulf Cooperation Council (GCC) through an exclusive retail partnership with Sephora, bringing its accessible, vegan, and clean beauty lineup to beauty fans across Bahrain, Kuwait, Oman,…
Competitive set
Sephora Competitors
Brands tracked alongside Sephora based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
Ownership network
Sephora Related Brands
Brands connected to Sephora through verified ownership under LVMH. Each card states the corporate relationship used.
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