Mexican Cosmetic Brand Sarelly Wins Beauty Connect LA Breakout Award
Sarelly, the innovative Mexican cosmetics brand, won the Breakout Award at Beauty Connect LA 2025, earning recognition for its vibrant, vegan beauty products
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E.l.f. Cosmetics Face Backlash After Featuring Comedian Matt Rife
The campaign ignited boycotts and negative influencer reactions on TikTok and Instagram, forcing E.l.f. to issue a public apology and admit the disconnect between their brand values and Rife.
Coca-Cola’s AI-Generated Holiday Campaign and the Backlash That Went Viral
The release of Coca-Cola’s 2025 AI Christmas ad sparked widespread criticism as fans questioned the ad’s digital visuals.
Hawaiian Tropic Faces Nationwide Lawsuit Over “SPF 50” Sunscreen Claims
The suit alleges Edgewell’s marketing misled buyers into paying premium prices for a product that fails to provide the promised sun protection.
Thinkbaby Faces Class Action Lawsuit Over “Natural” and “Sunblock” Claims
Thinkbaby, owned by Topix Pharmaceuticals, is at the center of a major class action lawsuit, Cole v. Topix Pharmaceuticals Inc. Et Al (filed October 16, 2025, Case No. 1:25-cv-08577), challenging both the natural and…
Why Winnie Harlow’s Tribute to Whitney Houston Sparked Heated Debates
While Harlow insisted the performance was an homage, citing her personal admiration and family connection to Houston, critics argued that recreating such a sensitive moment was in poor taste.
Amazon Bazaar Launches in 14 Markets with Deals Under $10
The platform focuses on unbranded, budget-friendly fashion and lifestyle products targeting price-conscious shoppers.
Markmi Raises €1.1 Million to Transform Fashion Markdown With AI
Markmi clinched €1.1 million in seed funding to scale its AI-powered markdown platform, backed by top Belgian investors and expanding into Europe and the U.S.
Zimmermann to Open Flagship Boutique on London’s Sloane Street
Zimmermann is set to open a striking new flagship on London’s Sloane Street in January 2026, reinforcing both its European expansion and the storied avenue’s reputation for world-class luxury retail.
Why American Eagle “Great Jeans” Campaign Ignites Widespread Debate
In July 2025, American Eagle launched a new denim advertising campaign starring actress Sydney Sweeney, and quickly found itself at the center of a cultural controversy spanning social media, politics, and brand reputation. The…
Shein Accused Again of Design Theft as Designer’s Instagram Reel Sparks Outcry
A UK–based designer took to Instagram to publicly accuse Shein of copying her embroidered sweatshirt—right down to the product photo. In her words: “It’s literally exact, they’ve just taken it and put it on…
Alia Bhatt Joins Levi’s as Global Brand Ambassador for Denim Movement
This September, legacy denim label Levi’s® announced a major milestone: Alia Bhatt, one of India’s most celebrated cinematic style icons, is now the brand’s Global Brand Ambassador. This partnership combines the timeless cool of…
Canada Goose Launches Immersive Digital Showroom Transforms the Try-On
Canada Goose and designer Feng Chen Wang, with artist Xu Zhen, debuted their first major “phygital” capsule and virtual showroom for the Canada Goose x Feng Chen Wang x Xu Zhen collection in Fall…
Shein Brings Physical Fast Fashion to France Sparks Protests from Designers
Chinese fast-fashion giant Shein made global headlines on November 5, 2025, with the opening of its first-ever permanent physical store in France on the sixth floor of BHV Marais in Paris. The retail space,…
Everlane Launches Music-Driven Capsule With Grammy-winning Artist Laufey
This fall, cult fashion innovator Everlane unveiled its first music-driven collaboration with Grammy-winning jazz-pop artist Laufey, marking a major step for the brand as it doubles down on culture-forward, purpose-driven partnerships. The limited-edition capsule,…