Overview
About Sephora
Sephora is a global beauty retailer offering a curated selection of cosmetics, skincare, and fragrances. Owned by LVMH, it operates thousands of stores worldwide and a dominant e-commerce platform.
Latest coverage
Sephora News
Rare Beauty Case Study: Inside Selena Gomez’s Winning Marketing Strategy
Selena Gomez is not just a pop sensation, but also a successful entrepreneur. Her newly launched cosmetics brand Rare Beauty has taken the beauty industry by storm. With its focus on inclusivity and mental health awareness, Rare Beauty has managed…
Sephora and TikTok Launch Content Creator Program for Rising Beauty Brands
Sephora, TikTok, and Digitas have collaborated to create the Sephora x TikTok Incubator Program, which is designed to help newly founded beauty brands navigate the field of creator content. “Brands that have a savvy understanding of creator led social media…
Glossier Case Study: How a DTC Brand Made the Move to Brick-and-Mortar
Attention all beauty enthusiasts! Are you curious about how a direct-to-consumer (DTC) brand like Glossier successfully made the leap to brick-and-mortar stores? Look no further – this case study dives into the innovative strategies and tactics that have helped Glossier…
Glossier Launches Into Sephora Stores Across the US and Canada
Glossier, the beauty brand known for their millennial-pink aesthetics, officially launched its products in Sephora stores across the United States and Canada. This launch not only signifies Glossier’s first-ever retail partnership but also offers a new touchpoint for consumers to…
PROVEN Launches Into Sephora
Personalized skincare brand announces a groundbreaking new partnership with prestige beauty retailer Sephora, bringing PROVEN’s leading skincare personalization technology and skincare solutions to Sephora customers. In 2018, PROVEN participated in Sephora Accelerate, the retailer’s brand incubation program dedicated to building…
Nutrafol Announces Major Retail Partnership With Sephora
Nutrafol has inked a new retail partnership with Sephora US starting from January 31, 2023. Nutrafol is the #1 dermatologist recommended hair growth brand in the U.S, the beauty brand is a fusion between wellness and hair care will debut…
Nordstrom Rack to Opens Retail Store in Aurora Colorado
Nordstrom has announced plans to open a new Nordstrom Rack in Aurora, Colorado. The 30,000 square-foot store will be located in Southlands, a popular shopping center that includes Sephora, Dick’s Sporting Goods, Bath & Body Works and H&M. Southlands is owned…
Métisse Natura Launch The Duo Beauty Line For Next Generation of Hair
Métisse Natura a vegan, clean beauty line launched by Actress and Entrepreneur, Raquel Bolleau is a solution for natural curly hair needs that were created to address extra special needs any mixed hair textures. The goal of Métisse Natura® is to grow an authentic,…
OSHEN Launches The First Ever Makeup Case Made Out of Ocean-bound Waste
An estimated 120 billion beauty packages are made each year and most are made of virgin plastic. Canadian entrepreneur and former executive hopes to change that with the launch of OSHEN, a sustainable brand utilizing recycled ocean materials – 8…
Sephora Announces Participants For 2023 Accelerate
Sephora North America has announced this years participants for its 2023 Accelerate brand incubator program, with a cohort of seven BIPOC brand founders spanning fragrance, makeup, and skincare. Sephora’s Accelerate program will continue to focus on BIPOC-founded and owned brands…
Rankings
Where Sephora ranks
Research library · 5 reports
Mentioned in RETAILBOSS reports
Explore the studies featuring this brand. Position badges show its place in the report’s published ranking.
Featured in reportRETAILBOSS Research
When Luxury Brands Split
The data behind two survival strategies in a fracturing global luxury market.
Explore report
Featured in reportRETAILBOSS Research
Top 10 US Beauty Brands Launching in Dubai and the UAE
US beauty brands entering Dubai and the UAE through strategic retail and distribution partnerships.
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Position #3RETAILBOSS Research
Top Beauty Brands Recommended by AI
A Q1 2026 ranking of beauty brands by estimated share of AI citations across more than 80 consumer prompts.
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Featured in reportRETAILBOSS Research
The Best Rare Beauty Moments in 2026, So Far
Eleven product, partnership and retail moments that defined Rare Beauty’s first half of 2026.
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Featured in reportRETAILBOSS Research
The Best Rhode Moments in 2026, So Far
Twelve collaborations, launches and retail expansions that show how Rhode is converting cultural visibility into a global beauty growth platform.
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Insights & Trends
Analysis
Data-led insights and trend observations featuring Sephora.
- Insights · Sep 25, 202663% of U.S. Shoppers Have Walked Away Over a Return Policy, Loop Survey Finds
- Trends · Sep 23, 2026How Beauty Brands Are Choosing Between DTC and Physical Retail
- Insights · Feb 9, 2026Top 10 Beauty Brands by Website Traffic
- Insights · Jan 30, 2026Top 10 Brand Partnerships That Broke the Internet in 2025
- Insights · Jan 15, 2026Top 10 AI-Powered Virtual Try-On Shopping Tech in 2026
- Insights · Sep 6, 2025Rhode’s 2025 Strategic Launch with Sephora and Future Plans
- Insights · Jul 20, 2025Ulta vs. Sephora: Who’s Winning the Beauty Retail Battle
- Trends · Mar 30, 2025Opinion: Malls Have Rebounded Thanks To Beauty Retailers
- Insights · Jul 19, 2024Sephora No 1. preferred beauty shopping destination for Gen Z
