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Petal & Pup is using a new global brand identity to connect its Brisbane roots with a fast growing international audience, leaning into an Aussie Born. Loved Everywhere message backed…
e.l.f. Beauty is using year two of its NWSL deal to go from logo partner to real presence, adding new athlete faces, new markets, and more on the ground programs as the league’s audience keeps climbing. The brand will now…
A proposed class action claims Kylie Cosmetics has been using free gift email subject lines that hide key conditions, framing offers as unconditional when they actually require a minimum purchase.…
REVOLVE Group is expanding its owned brand strategy with the launch of REVOLVE Los Angeles, a new fashion house positioned…